Rotherham Entrepreneur Making Pounds From Poo!
2016-12-19
They say ‘Where there’s muck there’s brass’, and that’s certainly true for a new local business that is literally cleaning up by mixing old and new technology to carry out the one dirty job which most dog owners hate doing themselves. The Bramley based enterprise only launched in September, but already has over 300 local dog owners on its books.
Managing Director Richard Sherlock admits that the sweet smell of success isn’t quite as he’d imagined it, but says that his unique service is so popular, that he expects to roll it out into other towns and cities in the new year.
After thinking long and hard about a memorable name for his new company – and briefly flirting with Richard The Turd – he came up with something better, which plays on his famous surname.
When customers subscribe to the No-Shit-Sherlock service they are invited to download an app to their smartphone, and are sent a supply of mini Union Jack flags mounted on cocktail sticks. When their dog curls one out, the owner simply presses the ‘dump’ button on the app and sticks one of the flags atop the steaming faeces. Geo locating software alerts the No-Shit-Sherlock team to the site of the pile, and an operative is despatched to deal with it within a maximum of five minutes.
“It’s been a rip-roaring success” said Richard when we caught up with him shovelling a Lurcher log into an old Lidl bag. “There have been a few teething problems, mainly caused by flags getting blown over in wind and not standing up straight in a sloppy one, but on the whole, we’re very happy with how it’s going. People are calling me the Shah Of Shit, and I’m going to take that as a compliment”
Although he admits to having big ambitions for the business, Richard was keen to scotch rumours that the company is about to launch a similar service dealing with human waste in the Eastwood area of the town. “We’ve test marketed the idea ” he said “but nobody down there can see any reason to get it picked up off the pavement.”
